About the Brand

The LEGO® name is made from the first two letters of the Danish words LEG GODT, meaning “play well”.

The LEGO Group patented the LEGO brick with the familiar tubes inside and studs on top on 28 January 1958. All 2 x 4 LEGO bricks manufactured since have been produced to the exact same measurements as this patent.

LEGO DUPLO bricks are eight times the size of original LEGO bricks – yet they both connect together.

On average, every person on the earth owns 86 LEGO bricks!

In 2012, 45.7 billion LEGO bricks were produced at a rate of 5.2 million per hour.

Laid end to end, the number of LEGO bricks sold in 2012 would stretch round the world more than 18 times.

To reach the moon you would need to build a column of around 40 billion LEGO bricks.

The first minifigure was produced in 1978. Since then more than 4 billion have been made – making it the world’s largest population group!

Each minifigure is exactly four bricks high without a hat.

Offer General Information

Affiliates are prohibited from using PPC to promote LEGO® sets unless written permission is given. All paid search affiliates need to set up a landing page on their own website. No direct linking is allowed.

Thank you for promoting LEGO® toys!

Monthly Budget:

• Unlimited budget

Cookie Period: 

• 30 days

Offer Application Approval: 

• This offer require Adv approval

Platform Supported:

• Desktop Web
• Mobile Web

Allow Multiple Conversion Per Click:

• No

Deeplink Availability:

• N/A

Commission Terms

Offer Currency: 

• AUD

Conversion Creation:

• Real-Time

Commission Capping: 

• Not Applicable

Commission Structure:

CPS

• 3% - Base commission
• 2.5% - Exclusives SKU
• 0% - Bricklink

Exclusive List

Bricklink: (Products that are not sold directly via lego.com. Instead, purchases are made on the Bricklink community site, which redirects users to lego.com for payment.) All products not originating from lego.com will not be eligible for commission.

Conversion Details:

Promotion Method & Tools

Prohibited Promotion Methods:

• Direct Linking
• Display banner
• Sub-network
• Brand Bidding
• Adult/Pornographic
• Gambling

Promotion Allowed:

• SEM
• Cashback
• Coupon & Discount Codes
• Extension & Software
• Incentived traffic / Loyalty
• Interstitial
• Pop up, Popunder & Tabunder
• Email marketing
• Social Media Platform
• Push Notification
• Social Messenger App

Promotional Policies:

• SEM Policies:

Prohibited:

• Bidding on branded/trademarked terms
• Bidding on derivatives of branded/trademarked terms (refer to SEM Policies document)
• Bidding on broad-match based on branded/trademarked terms (refer to SEM Policies document)
• Bidding on competitors based on branded/trademarked terms (refer to SEM Policies document)

• Use of brand name in Display URL
• Use of brand name in Title & Ad Copy

• Coupon Policies:

Allowed:

• Provides coupon codes through the publisher channel.

Prohibited:

• Use of coupon codes available to the public (i.e. coupon codes that are NOT exclusive to your affiliate program)
• Advertiser internal staff coupon code. 

• Creative Policies:

Allowed:

• Use creative material uploaded in the Involve dashboard for this offer. 
• Any self-produced material approved in advance by The Advertiser.

Prohibited:

• Any self-produced material not approved by The Advertiser.

General Terms

Currency:

• Financial transactions covered by this offer will be processed in offer currency in the “Commission Terms” section. 
• Currency exchanges will occur when you have set a different currency in your account settings.
• The amount displayed in the report might vary depending on currency exchange rates. 

From Advertiser: 

• Advertiser reserves the right to revise any report at any time if the advertiser believes that the report contains an error or omission or otherwise requires an adjustment.

From Involve Asia:

• InvolveAsia reserves the right to reject any conversion that violates compliance guidelines. 
• Any violating affiliates will be blocked from InvolveAsia offers, and their accounts will be subject to a formal audit which may result in account suspension or deactivation and payment forfeiture.